MOGU Inc. Q1 FY2021 Earnings Call
· Earnings call transcript and AI-powered summary
- Live Video Broadcasting (LVB) Growth: LVB business GMV reached RMB 2.3 billion, up 72.4% YoY, now accounting for 72.6% of total GMV, driven by increased user engagement and platform improvements.
- Total GMV: RMB 3.1 billion for Q1 FY2021, representing a 25.2% YoY decline due to business restructuring and COVID-19 headwinds.
- LVB Active Buyers: 3.7 million buyers in the 12 months ended June 30, 2020, a 37% YoY increase. These users showed high engagement with an average of 71 minutes/day over 21 days/month and a 30-day repurchase rate of 91%.
- Revenue Performance:
- Total revenue: RMB 132.5 million, down 46.8% YoY.
- Commission revenue: RMB 85.3 million, down 34.1% YoY, impacted by e-commerce slowdown and business transition.
- Marketing services revenue: RMB 24 million, down 73.1% YoY due to COVID-19 and LVB focus shift.
- Cost and Expense Reductions:
- Cost of revenue: RMB 48.8 million, down 19.5%.
- Sales and marketing: RMB 61.9 million, down 57.3%.
- R&D: RMB 29 million, down 48.4%.
- G&A: RMB 23.5 million, down 31.2%.
- Amortization of intangible assets: RMB 70.5 million, up 9.3% due to prior acquisition.
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