Development · · 5 min read

Why I Built This – The Story Behind BitcoinMiningStock.io

Uncover the inspiration and vision behind the project, and learn how we want to build a platform that bridges investors and Bitcoin mining companies.

Why I Built This – The Story Behind BitcoinMiningStock.io

For the past few months, I’ve been busy with my small team, building the platform and conducting industry research. I haven’t spent much time structuring how I talk about the project—beyond what you can find on our website.

But today, I want to share the story behind why I founded BitcoinMiningStock.io. I hope that through this, you’ll get a better sense of the direction I envision for our project. What follows is an adapted version of my presentation at the Canada Blockchain Consortium’s monthly meeting. I’d like to give a special thanks to Emma Todd (CEO of MMH Technology Group) for inviting me to their event. She has been a true inspiration since we first met.

Life is Full of Surprises – The Turning Point

Sometimes, life throws you a curveball that changes everything. For me, that moment came in 2023, at a Bitcoin mining industry event called Mining Disrupt. At the time, I was working as the global marketing manager for a Bitcoin mining company, and I was used to working behind the scenes—crafting partnership strategies, planning campaigns, but never being the face of anything. Public speaking? That was way out of my comfort zone.

But then, out of nowhere, I got an invitation to join a panel discussion. And I remember thinking, Why me? Memories of an unpleasant experience during a Bitcoin hard-fork live stream flashed back, when I got some online abuse. The idea of stepping into the spotlight again felt terrifying.

Mining Disrupt 2023 Panel Discussion: (left to right) Emma Todd, Lauren Lin, Fanny Philip, Jaime Leverton, Juliana Mei, Cindy Feng, Magdalena Gronowska

But Emma and the other ladies from that panel encouraged me. They told me, Just go for it. So, with a mix of nerves and excitement, I decided to give it a go.

Finding My Voice

Walking onto that stage was like stepping into a new world. As the conversation flowed, something amazing happened—I found my voice. The fear that had been holding me back so long began to dissolve. I realized that my insights and experiences, accumulated over the years, had value. Sharing them felt not only right, but necessary.

That moment was a turning point. It sparked curiosity within me to look beyond my immediate role and explore the broader landscape of the Bitcoin mining industry. I started following the industry trends more closely, analyzing data, and eventually writing about my observations. 

My Habit Tracker after Mining Disrupt

Uncovering a Hidden Gap 

As I immersed myself in research, a troubling pattern emerged: despite more Bitcoin mining companies going public, they aren’t making the most of being listed on stock exchanges. They weren’t communicating their value in a way that would capture the interest of potential investors.

I thought to myself, "If these companies aren’t appealing to the capital market, what's the point of being public?"

This question bothered me for a while. Then I realized an obvious issue, the lack of transparency: I remember days when investors sent emails inquiring about the company's basic operation updates, and even then the team had to communicate across various teams to find answers. 

Looking at the industry as a whole, many public miners were not sharing the detailed information investors needed to feel confident about their decisions. Without clear, consistent communication, it was hard for investors to truly understand a company’s business, not to mention investment prospects.

Let’s do a quick test: Can you name the top 3 public miners? Or do you know how many publicly traded mining companies even exist? If the answer is tough to pin down, then you see the problem.

The Birth of my Vision

That’s where the idea for BitcoinMiningStock.io came from. I wanted to create a platform that would bridge the gap between Bitcoin mining companies and investors – a one-stop hub where essential data is readily available in a clear, consistent format.

Fundamental pillars of the project

I wanted to create something that didn't just serve as a data repository but acted as a catalyst for growth in the industry. A place where transparency could thrive, and in doing so, unlock new opportunities for companies and investors alike.

Why Build a New Tool?

You may wonder, why do we need another stock analysis tool? The truth is, the Bitcoin mining industry is unique, and none of the existing stock-screening tools are set up to fully capture the dynamics of the mining industry. Companies use different terminology or keep certain details under wraps. That’s why having a specialized platform can make a difference.

Example: Recently, I wrote an article about Riot’s performance, and based on traditional financial metrics, they were rated as a "strong sell". But that doesn’t tell the whole story. When you factor in the unique industry conditions, it paints a different picture. This is why BitcoinMiningStock.io is so important — it provides a complete view of a company’s performance, beyond just the numbers.

Shining a Light on the “Underdogs”

At the very beginning of the project, I’ve decided to include all publicly traded Bitcoin mining companies, if possible. I believe many companies that don't always make it to the headlines, have something to offer and it’s up to investors to make up their own minds. 

Example: Applied Digital (APLD) wasn’t widely recognized. They barely made it into the top 15 public miners by market cap.  On September 5, the company announced $160 million in strategic financing to accelerate their HPC development, backed by industry giants like NVIDIA. Their stock price soared by 66% in a single day, pushing APLD into the top 7 public miners by market cap. Interestingly, I had already been talking about Applied Digital's AI initiatives a few days before their announcement, simply by piecing together publicly available data. 

This isn't about bragging that I made a good call. Instead, this was a powerful example of how transparency and timely information can make a real difference. It also reinforced my belief that every company has unique stories and value to offer - they just need the right platform to tell them.

Looking Ahead

So, that’s the story behind BitcoinMiningStock.io

The road ahead is filled with possibilities. We're continuously working on new features and tools to enhance the platform. From deeper financial metrics to educational resources, our mission is to be the definitive source for Bitcoin mining information, to empower better decision making

Currently Proposed Roadmap for BitcoinMiningStock.io

But more than that, we will present information in a way that is familiar to traditional finance investors while tailored to the nuances of the mining industry.

Exciting Updates

Since last week, Bitcoin.com has started syndicating some of our analysis reports, which means even more people will have access to accurate and in-depth information about Bitcoin mining companies. It’s a step toward building a more connected, transparent industry.

An Invitation 💌

But, we can't do it all alone. Transparency and growth in the industry require a collective effort. So I’m sending my open invitation to investors, companies, and fellow enthusiasts to join us on this journey. Whether it's through partnerships, sharing insights, or simply spreading the word, every contribution helps.

Thank you for being a part of this journey. I can’t wait to see what we can achieve together💜

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