MOGU Inc. Q2 FY2020 Earnings Call

· Earnings call transcript and AI-powered summary

  • Quarter: Q2 FY2020 (ended September 30, 2019)
  • Company Highlights:
    • MOGU is undergoing strategic transformation towards a KOL-driven social shopping model.
    • Over 64,000 KOLs and 24,000 LVB (Live Video Broadcast) hosts active on the platform.
    • Daily live streaming content reached 3,400 hours, up 10% quarter-over-quarter.
    • Key initiatives: Onboarding 2,000 new hosts, investing in short video content, expanding premium supplier base.
    • Integrated back-end of LVB and marketplace to enhance merchandise quality and synergy.
    • Shift in strategy from user traffic model to high-value customer operating model.
  • Financial Performance (Year-over-Year comparison):
    • GMV: Increased nearly 10% YoY.
    • LVB-Associated GMV: RMB 1.6 billion, up 115.2% YoY — now accounts for ~40% of total GMV (up from 20% YoY and 32.4% in Q1 FY2020).
    • App MAUs engaging with LVB: Up 76.2% YoY.
    • LVB Active Buyers (12-month): Up 64% YoY.
    • Total Revenue: RMB 197.9 million, down 15.3% YoY.
      • Commission Revenue: RMB 101.3 million, up 3.3% YoY — growth driven by LVB GMV.

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Operator: Ladies and gentlemen, thank you for standing by, and welcome to the MOGU Second Quarter Fiscal Year 2020 Unaudited Financial Results Conference Call. At this time, all participants are in a listen-only mode. After the speakers’ presentation, there will be a question-and-answer session. [Operator Instructions]. Please be advised that today’s conference is being recorded. [Operator Instructions]. Thank you. I would now like to hand the conference over to your speaker today [René Vagenštajn]. Please go ahead. Unidentified Company Representative: Thank you, Melisa. Hello, everyone, and thank you for joining us today. MOGU's earnings release was distributed earlier today and is available on the IR website at ir.mogu-inc.com, as well as on Business Wire services. On the call today from MOGU are Mr. Shark Chen Qi, Chairman and Chief Executive Officer; Ms. Helen Wu, Chief Financial Officer; and Mr. Sean Zhang, IR Director. Mr. Chen will review business operations and company highlights followed by Ms. Wu, who will discuss financials. All three will be available to take your questions during the Q&A session that follows. Before we begin, I'd like to remind you that this conference call contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 as amended and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as will, expect, anticip

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