HashrateUp OÜ

Pielke trained in energy economics and spent several years with an off-grid utility company in Mali, West Africa before launching HashrateUp after encountering Bitcoin through payment-flow friction between West Africa and Germany. That background shapes the firm's approach: HashrateUp grounds every engagement in cost-per-kilowatt-hour, power efficiency, uptime, and hosting-contract mechanics rather than raw hashrate figures. Three service lines cover ASIC procurement, hosting brokerage, and strategic consultation, serving operators from single-machine retail buyers to small commercial fleets across B2B and B2C arrangements.

HashrateUp's hosting marketplace lists capacity across four jurisdictions. An Iowa, USA site and a second U.S. facility offer rates of $0.075/kWh with combined stated capacity of at least 25 MW; the Iowa site draws roughly 60% of its power from wind. A UAE facility provides 25+ MW at $0.069/kWh with air and hydro cooling, while an Ethiopian site grid-tied to hydroelectric supply offers 13 MW at $0.059/kWh with stated uptime above 98%.

Education is central to the business. The "HashrateUp: A Bitcoin Mining Podcast," distributed on Spotify, Apple Podcasts, and YouTube, had accumulated roughly 87 episodes by 2025, one of the higher episode counts among specialist Bitcoin mining programs. Hashrate Index featured it in its "Top 5 Bitcoin Mining Podcasts" compilations for both 2025 and 2026. Guests have included Rapha Zagury (CIO, Swan Bitcoin), Eric Hersman (CEO, Gridless), Nemo Semret (QRB Labs), D. Rosen (Luxor, hashrate derivatives), and Tom Merkle (CEO, Hashbranch). The series previously distributed through Swan Bitcoin's YouTube channel, and Hashbranch is a named sponsor.

Beyond media, Pielke has an active conference presence. He presented at Adopting Bitcoin Cape Town 2024, covering permissionless energy-to-Bitcoin conversion for African participants, and HashrateUp reported from the Africa Bitcoin Mining Summit in Lusaka, Zambia in September 2025, where episodes addressed ASIC import regulations and customs bottlenecks in Ethiopia and Zambia. The firm also promotes GAMA's Seed Program, designed to lower barriers for first-time miners across the continent.

HashrateUp's advisory and education work extends to African mining infrastructure, covering both on-grid operations tapping stranded hydroelectric output and off-grid deployments in energy-access-constrained regions. Sub-six-cent power rates in Ethiopia and similar frontier markets are drawing capital from operators based in the Northern Hemisphere.